Because nobody dreams of being a user story.
In a world enchanted by the artificial, I advocate for our raw human essence to prevail.
By tapping into what makes us fundamentally human - our drive for connection, meaning, and freedom - I'm motivated to craft experiences that embrace the complex realities of human lives.
Through this lens, I seek to partner with organisations committed to social and sustainable impact, especially in the realms of women’s health & wellbeing, lifelong learning, and circularity.
From sparking product innovation to nurturing teams & communities, I expand beyond user stories to represent authentic human narratives that honour real needs, aspirations, and possibilities.
Design Experiences That Make Humans Feel Human Again TM
Ways to work Together
Spark Workshops
Reinvigorate teams, products and services through meaningful, explorative, and focused sessions - from a single workshop to a series. Each experience is thoughtfully designed for lasting impact.
Let's turn sparks into bright possibilities together. With a hands on approach, we’ll move ideas forward with fresh energy and perspective. This 3 to 12 month collaboration creates tangible progress, one step at a time.
From bright beginnings bloom deeper opportunities - from 12 + months together we’ll cultivate integrative experiences that deeply honour and enrich for years to come, where shared vision takes root and flourishes.
Bright Allyship
Rise & Bloom
Ways to work Together
Spark Workshops
Reinvigorate teams, products and services through meaningful, explorative, and focused sessions - from a single workshop to a series. Each experience is thoughtfully designed for lasting impact.
Let's turn sparks into bright possibilities together. With a hands on approach, we’ll move ideas forward with fresh energy and perspective. This 3 to 12 month collaboration creates tangible progress, one step at a time.
From bright beginnings bloom deeper opportunities - from 12 + months together we’ll cultivate integrative experiences that deeply honour and enrich for years to come, where shared vision takes root and flourishes.
Bright Allyship
Rise & Bloom
I'm a vibrant and curious experience designer offering 15 years of multidisciplinary expertise to organisations worldwide. My work with H&M, IKEA, Ericsson, consulting agencies, and startups spans customer experience, service design, user experience, facilitation, product management, training and coaching. My diverse background allows me to see challenges through multiple lenses—connecting customer journeys, team dynamics, and business objectives in ways that create unique opportunities for growth and innovation.
My leading approach balances structure alongside intuition. This dual perspective provides supportive scaffolding to craft custom solutions together that are both practical AND meaningful, as well as leverage proven frameworks when immediate impact is essential. From creating street-level conversation spaces in Stockholm to designing streamlined digital journeys, I have a knack for spotting hidden potential where others might only see roadblocks.
Our collaboration goes beyond conventional project work. You'll walk away with both the tangible solutions you need AND the intangible benefits you didn't expect, including stronger team bonds, refreshed perspectives, and practical tools that continue working long after I've gone. This creates the kind of sustainable change that impacts both your immediate goals and your long-term vision, whether we're designing customer experiences, facilitating team workshops, or building community programs.
The Collaborative Experience, Revealed
Spark Workshops - Connect with Purpose
Reimagine: Blend circular design with creative play to explore fresh possibilities and alternate avenues.
40% improved team dynamics through inclusive programs
3x more innovative solutions with structured design approaches
Teams with strong connections outperform other teams by 23%
Unite: Build trust and collaborative strength through evidence-based team workshops.
Empower: Design inclusive experiences for diverse teams, with dedicated expertise in nurturing mums and international women.
THE CIRCULAR PLAYGROUND
WOMEN'S SHARING CIRCLE
CONVERSATION CATALYST
In this immersive workshop, participants will transform constraints into catalysts, reimagining linear consumption patterns into circular design solutions via hands-on prototyping and collaborative problem-solving.
WE's carefully facilitated women's circles create safe spaces for authentic professional connection, enhancing workplace retention, deepening engagement, and boosting productivity through meaningful peer support.
Help teams break through small talk with fun, thoughtful activities that build real connection—creating a foundation of trust that makes working together both more enjoyable and more effective.
From Bright Allyship through to Rise & Bloom
1. SHAPE WHAT MATTERS
Bridge the gap between ideas and real human experiences.
Identify and act on small shift, high-impact opportunities.
Challenge assumptions and explore inclusive solutions.
2. BRING IT TO LIFE
Have honest conversations with your team and people you serve and connect with
Review and elevate key moments in people's journeys
Run creative workshops & sprints to spark fresh thinking & optimise momentum
Validate and refine experiences together
Flexible support that adapts to your evolving needs
3. FLOW WITH PURPOSE
Build momentum through purposeful strides
Find sweet spots where business goals and human needs align naturally
Weave inclusive thinking into everyday decisions, not just special initiatives
Shape innovation that matters because it’s grounded in truth
Harness hidden patterns to seed lasting change
4. NURTURE & SOAR
Embedded Innovator: Weekly presence, mixing bold moves with steady growth.
Core Team Member: Full immersion for holistic impact and seamless flow.
Strategic Guide: Hands-on advisory to illuminate paths forward.
Spark Workshops Connect with Purpose
Reimagine: Blend circular design with creative play to explore fresh possibilities and alternate avenues.
RESULTS
Unite: Build trust and collaborative strength through evidence-based team workshops.
Empower: Design inclusive experiences for diverse teams, with dedicated expertise in nurturing mums and international women.
Teams with strong connections outperform other teams by 23%
3x more innovative solutions with structured design approaches
40% improved team dynamics through inclusive programs
THE CIRCULAR PLAYGROUND
In this immersive workshop, participants will transform constraints into catalysts, reimagining linear consumption patterns into circular design solutions via hands-on prototyping and collaborative problem-solving.
Workshop Experience Offerings
WOMEN'S SHARING CIRCLE
WE's carefully facilitated women's circles create safe spaces for authentic professional connection, enhancing workplace retention, deepening engagement, and boosting productivity through meaningful peer support.
CONVERSATION CATALYST
Help teams break through small talk with fun, thoughtful activities that build real connections—creating a foundation of trust that makes working together both more enjoyable and more effective.
From Bright Allyship through to Rise & Bloom
1. SHAPE WHAT MATTERS
Bridge the gap between ideas and real human experiences.
Identify and act on small shift, high-impact opportunities.
Challenge assumptions and explore inclusive solutions.
2. BRING IT TO LIFE
3. FLOW WITH PURPOSE
Have honest conversations with your team and people you serve and connect with
Review and elevate key moments in people's journeys
Run creative workshops & sprints to spark fresh thinking & optimise momentum
Validate and refine experiences together
Flexible support that adapts to your evolving needs
4. NURTURE & SOAR
Embedded Innovator: Weekly presence, mixing bold moves with steady growth.
Core Team Member: Full immersion for holistic impact and seamless flow.
Strategic Guide: Hands-on advisory to illuminate paths forward.
Have honest conversations with your team and people you serve and connect with
Review and elevate key moments in people's journeys
Run creative workshops & sprints to spark fresh thinking & optimise momentum
Validate and refine experiences together
Flexible support that adapts to your evolving needs
simone@thewonderexchange.com
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